Overview
Overview
Overview
Gullak: Money Management for Children
Gullak: Money Management for Children
Designing an engaging interface for children and parents that promotes financial literacy and helps build healthy money management habits, ensuring both ease of use and impactful learning.
Designing an engaging interface for children and parents that promotes financial literacy and helps build healthy money management habits, ensuring both ease of use and impactful learning.
3 Week
3 Week
TIMELINE
UX Design
UX Design
PROJECT CATEGORY
Individual
CAPSTONE PROJECT AT IITD
Individual
CAPSTONE PROJECT AT IITD
What is Financial Literacy?
Ability to effectively manage a variety of financial skills, such as personal finance, budgeting, and investing.
What is Financial Literacy?
Ability to effectively manage a variety of financial skills, such as personal finance, budgeting, and investing.
What is Financial Literacy?
Ability to effectively manage a variety of financial skills, such as personal finance, budgeting, and investing.
What is Financial Literacy?
Ability to effectively manage a variety of financial skills, such as personal finance, budgeting, and investing.
The challenge
49% of Parents don’t know how to discuss finances with kids in an understandable and enjoyable way. (Edelman Survey)
The challenge
49% of Parents don’t know how to discuss finances with kids in an understandable and enjoyable way. (Edelman Survey)
The challenge
49%Parents don’t know how to discuss finances with kids in an understandable and enjoyable way.
The challenge
49% of Parents don’t know how to discuss finances with kids in an understandable and enjoyable way. (Edelman Survey)
Reserve Bank of India defines Financial Literacy under the following categories
Opportunity Statement
Opportunity Statement
Opportunity Statement
Opportunity Statement
How might we inculcate long lasting financial habits of saving money in children at an early age?
How might we inculcate long lasting financial habits of saving money in children at an early age?
How might we inculcate long lasting financial habits of saving money in children at an early age?
Research Insights
Research Insights
Research Insights
Research Insights
Understanding Parents' and Children's Financial Perspectives
Understanding Parents' and Children's Financial Perspectives
Understanding Children’s Point of View
Understanding Children’s Point of View
To gauge children's perceptions of money, kids were asked to draw sketches. Their drawings showed an awareness of money’s value, including its role in fulfilling needs, luxuries, and saving for the future.
To gauge children's perceptions of money, kids were asked to draw sketches. Their drawings showed an awareness of money’s value, including its role in fulfilling needs, luxuries, and saving for the future.
Roadmap to Design Development
Roadmap to Design Development
Roadmap to Design Development
Roadmap to Design Development
Adapting Design Thinking to Meet Project Needs
Adapting Design Thinking to Meet Project Needs
I developed a tailored roadmap, adapting the conventional design thinking approach to better fit our project needs, incorporating additional steps for a comprehensive understanding of the process.
I developed a tailored roadmap, adapting the conventional design thinking approach to better fit our project needs, incorporating additional steps for a comprehensive understanding of the process.
User Personas
User Personas
User Personas
User Personas
Understanding Kid's and Parents' Needs
Understanding Kid's and Parents' Needs
I created two user personas: one representing children’s perspectives and needs regarding money management, and another capturing parents' expectations and concerns. These personas helped tailor the app’s design to address both user groups effectively.
I created two user personas: one representing children’s perspectives and needs regarding money management, and another capturing parents' expectations and concerns. These personas helped tailor the app’s design to address both user groups effectively.
Objectives and Goals
Objectives and Goals
Objectives and Goals
Objectives and Goals
Boosting Children's Financial Literacy with Parental Oversight
Boosting Children's Financial Literacy with Parental Oversight
Inclusive Interface
Design an interface that is intuitive and easy to navigate for both children and parents.
Inclusive Interface
Design an interface that is intuitive and easy to navigate for both children and parents.
Inclusive Interface
Design an interface that is intuitive and easy to navigate for both children and parents.
Inclusive Interface
Design an interface that is intuitive and easy to navigate for both children and parents.
Seamless Money Management
Create a smooth and enjoyable experience for users as they manage their finances within the app.
Seamless Money Management
Create a smooth and enjoyable experience for users as they manage their finances within the app.
Seamless Money Management
Create a smooth and enjoyable experience for users as they manage their finances within the app.
Money Management
Create a smooth and enjoyable experience for users as they manage their finances.
Financial Education
Promote financial literacy among children by helping them understand the importance and value of money.
Financial Education
Promote financial literacy among children by helping them understand the importance and value of money.
Financial Education
Promote financial literacy among children by helping them understand the importance and value of money.
Financial Education
Promote financial literacy among children by helping them understand the importance and value of money.
Parental Oversight
Provide parents with an effective way to track their children's spending habits and financial decisions.
Parental Oversight
Provide parents with an effective way to track their children's spending habits and financial decisions.
Parental Oversight
Provide parents with an effective way to track their children's spending habits and financial decisions.
Parental Oversight
Provide parents with an effective way to track their children's spending habits and financial decisions.
Age-Appropriate Design
Tailor the interface and features to accommodate the needs and abilities of different age groups.
Age-Appropriate Design
Tailor the interface and features to accommodate the needs and abilities of different age groups.
Age-Appropriate Design
Tailor the interface and features to accommodate the needs and abilities of different age groups.
Age-Appropriate
Tailor the interface and features to accommodate the needs and abilities of different age groups.
Security and Privacy
Implement robust security measures to protect users' financial data and ensure privacy throughout the app.
Security and Privacy
Implement robust security measures to protect users' financial data and ensure privacy throughout the app.
Security and Privacy
Implement robust security measures to protect users' financial data and ensure privacy throughout the app.
Security and Privacy
Implement robust security measures to protect users' financial data and ensure privacy throughout the app.
Storyboard
Storyboard
Storyboard
Storyboard
A Visual Journey of Financial Learning
A Visual Journey of Financial Learning
The storyboard captures a family’s journey as they introduce their daughter to financial management through the Gullak app
The storyboard captures a family’s journey as they introduce their daughter to financial management through the Gullak app
The Final Mockups
The Final Mockups
The Final Mockups
The Final Mockups
Visualising the Experience
Visualising the Experience
Based on user interviews, surveys, and extensive research, these mockups were designed to integrate key features for effective money management.
Based on user interviews, surveys, and extensive research, these mockups were designed to integrate key features for effective money management.
Usability Testing
Usability Testing
Usability Testing
Usability Testing
Understanding User Experience
Understanding User Experience
To assess the app's effectiveness, usability tests were conducted with both parents and children to gather insights on how they interact with the interface and understand its features.
To assess the app's effectiveness, usability tests were conducted with both parents and children to gather insights on how they interact with the interface and understand its features.
Testing with Children
Testing with Children
They were able to navigate through the interface and were able to understand the key words within the app.
The graphics made them feel as if it was a game and hence the learning experience was fun
The children had a wishlist and were able to prioritise the things they wanted to add in goals and were excited to achieve those
They were able to navigate through the interface and were able to understand the key words within the app.
The graphics made them feel as if it was a game and hence the learning experience was fun
The children had a wishlist and were able to prioritise the things they wanted to add in goals and were excited to achieve those
They were able to navigate through the interface and understand the key words within the app.
The graphics made them feel as if it was a game and hence the learning experience was fun
The children had a wishlist and were able to prioritise the things they wanted to add in goals and were excited to achieve those
Testing with Parents
Testing with Parents
They could navigate the platform and were satisfied that they can monitor their spending
They were very satisfied with the feature to cap the spending budget of their children
The illustrations in the app appeared interesting, and they were confident that their children would be inclined toward using them.
They could navigate the platform and were satisfied that they can monitor their spending
They were very satisfied with the feature to cap the spending budget of their children
The illustrations in the app appeared interesting, and they were confident that their children would be inclined toward using them.
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Let's Connect
Know more about me & my work
Looking forward to contributing to the next transformational experience!
Let's Connect
Know more about me & my work
Looking forward to contributing to the next transformational experience!
Let's Connect
Know more about me & my work
Looking forward to contributing to the next transformational experience!
Let's Connect
Know more about me & my work
Looking forward to contributing to the next transformational experience!
I design digital, physical and phygital experiences.
© Copyright Abhishek Manraj 2024. All Rights Reserved
I design digital, physical and phygital experiences.
© Copyright Abhishek Manraj 2024. All Rights Reserved
I design digital, physical and phygital experiences.
© Copyright Abhishek Manraj 2024. All Rights Reserved
I design digital, physical and phygital experiences.
© Copyright Abhishek Manraj 2024. All Rights Reserved