Overview
Overview
Overview
Immersive AR Exhibition to Unveil Godrej's Rich Legacy and Vikhroli Plant's Growth
Immersive AR Exhibition to Unveil Godrej's Rich Legacy and Vikhroli Plant's Growth
Immersive AR Exhibition to Unveil Godrej's Rich Legacy and Vikhroli Plant's Growth
This AR exhibition brings to life Godrej's 125-year legacy and the evolution of the Vikhroli plants. It offers an engaging, immersive experience that captivates employees and visitors alike.
This AR exhibition brings to life Godrej's 125-year legacy and the evolution of the Vikhroli plants. It offers an engaging, immersive experience that captivates employees and visitors alike.
1 Week
1 Week
TIMELINE
Plane Based AR
Plane Based AR
PROJECT CATEGORY
Individual
Individual
PROJECT AT GODREJ
Problem Statement
How can we effectively highlight Godrej's legacy and the development of the Vikhroli plants to engage and inspire visitors while addressing challenges related to space, connectivity, and design?
Problem Statement
How can we effectively highlight Godrej's legacy and the development of the Vikhroli plants to engage and inspire visitors while addressing challenges related to space, connectivity, and design?
Problem Statement
How can we effectively highlight Godrej's legacy and the development of the Vikhroli plants to engage and inspire visitors while addressing challenges related to space, connectivity, and design?
Problem Statement
How can we effectively highlight Godrej's legacy and the development of the Vikhroli plants to engage and inspire visitors while addressing challenges related to space, connectivity, and design?
Objective
Create an immersive AR exhibition that vividly brings Godrej's rich history to life, offering a dynamic, engaging, and interactive experience that educates, inspires, and captivates all viewers.
Objective
Create an immersive AR exhibition that vividly brings Godrej's rich history to life, offering a dynamic, engaging, and interactive experience that educates, inspires, and captivates all viewers.
Objective
Create an immersive AR exhibition that vividly brings Godrej's rich history to life, offering a dynamic, engaging, and interactive experience that educates, inspires, and captivates all viewers.
Objective
Create an immersive AR exhibition that vividly brings Godrej's rich history to life, offering a dynamic, engaging, and interactive experience that educates, inspires, and captivates all viewers.
Challenges
Challenges
Challenges
Managing Key Implementation Challenges and Constraints
Managing Key Implementation Challenges and Constraints
Managing Key Implementation Challenges and Constraints
Content Condensation: Summarising 125 years of history into an engaging format.
Interactive Engagement: Balancing informative content with interactive elements.
Space Constraints: Designing the AR exhibition to fit multiple locations.
Design Consistency: Aligning with Godrej’s design guidelines while innovating.
User Accessibility: Making the experience accessible to all users.
Content Condensation: Summarising 125 years of history into an engaging format.
Interactive Engagement: Balancing informative content with interactive elements.
Space Constraints: Designing the AR exhibition to fit multiple locations.
Design Consistency: Aligning with Godrej’s design guidelines while innovating.
User Accessibility: Making the experience accessible to all users.
Design Process
Design Process
Design Process
Steps from Concept to Completion
Steps from Concept to Completion
Steps from Concept to Completion
The design process transformed archival content into an engaging AR experience, blending research, prototyping, and technology to showcase Godrej's journey.
The design process transformed archival content into an engaging AR experience, blending research, prototyping, and technology to showcase Godrej's journey.
To make the evolution of each plant more engaging and understandable, three models were created, each representing a distinct time period to illustrate the plants' uses and development over time.
To make the evolution of each plant more engaging and understandable, three models were created, each representing a distinct time period to illustrate the plants' uses and development over time.
AR Exhibition
AR Exhibition
AR Exhibition
Starting the AR Experience
Starting the AR Experience
Starting the AR Experience
Scan the QR Code: Locate and scan the QR code on the floor.
Activate the AR Plane: Tap on the designated plane in the experience.
Begin the Experience: The AR exhibition will automatically launch, and your immersive journey can begin.
Scan the QR Code: Locate and scan the QR code on the floor.
Activate the AR Plane: Tap on the designated plane in the experience.
Begin the Experience: The AR exhibition will automatically launch, and your immersive journey can begin.
Final Design Showcase
Final Design Showcase
Final Design Showcase
Experience the Complete AR Exhibition
Experience the Complete AR Exhibition
Experience the Complete AR Exhibition
The final design features an immersive AR exhibition that vividly brings Godrej's history to life. Highlights include:
Interactive Timeline: A dynamic exploration of key milestones in Godrej’s 125-year journey.
3D Model Showcase: Detailed 3D models of the Vikhroli plants, offering a closer look at their evolution.
Immersive Historical Stories: Interactive AR scenes that narrate pivotal moments in Godrej’s legacy, creating an engaging and educational experience.
The final design features an immersive AR exhibition that vividly brings Godrej's history to life. Highlights include:
Interactive Timeline: A dynamic exploration of key milestones in Godrej’s 125-year journey.
3D Model Showcase: Detailed 3D models of the Vikhroli plants, offering a closer look at their evolution.
Immersive Historical Stories: Interactive AR scenes that narrate pivotal moments in Godrej’s legacy, creating an engaging and educational experience.
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Let's Connect
Let's Connect
Know more about me & my work
Looking forward to contributing to the next transformational experience!
Let's Connect
Know more about me & my work
Looking forward to contributing to the next transformational experience!
Let's Connect
Know more about me & my work
Looking forward to contributing to the next transformational experience!
Let's Connect
Know more about me & my work
Looking forward to contributing to the next transformational experience!
I design digital, physical and phygital experiences.
© Copyright Abhishek Manraj 2024. All Rights Reserved
I design digital, physical and phygital experiences.
© Copyright Abhishek Manraj 2024. All Rights Reserved
I design digital, physical and phygital experiences.
© Copyright Abhishek Manraj 2024. All Rights Reserved
I design digital, physical and phygital experiences.
© Copyright Abhishek Manraj 2024. All Rights Reserved
I design digital, physical and phygital experiences.
© Copyright Abhishek Manraj 2024. All Rights Reserved